The PR 3.0 perception adapts to the challenges and opportunities of the digital age.
Instead of using classical PR tools and strategies, our agency gives preference to an integrated marketing communication approach. We perceive the possibilities provided by the online space and the production of quality contents in a complex manner. In accordance with our methodology, we do not merely consider target groups rather communication communities and formulate our messages tailored to these communities, and then propagate them through the synchronised use of events, search engine optimised PR appearances, advertisements, direct marketing campaigns and social media platforms.
Nowadays, it is not sufficient to simply build a strong brand; the interested and receptive audience as well as the opinion leader community must be shaped.