{"id":3822,"date":"2015-05-06T09:52:33","date_gmt":"2015-05-06T09:52:33","guid":{"rendered":"http:\/\/mittecomm.com\/main\/?page_id=3822"},"modified":"2020-11-20T11:05:59","modified_gmt":"2020-11-20T10:05:59","slug":"kutatas","status":"publish","type":"page","link":"https:\/\/mittecomm.com\/en\/kutatas\/","title":{"rendered":"Strat\u00e9gia \u00e9s kutat\u00e1s"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Sz\u00e9lesk\u00f6r\u0171 piackutat\u00e1ssal \u00e9s strat\u00e9giatervez\u00e9ssel seg\u00edtj\u00fck az \u00fczletmenet kialak\u00edt\u00e1s\u00e1t<\/h2>\n

A MITTE Communications munkat\u00e1rsai sok\u00e9ves kutat\u00e1si \u00e9s oktat\u00f3i tapasztalattal t\u00e1mogatj\u00e1k \u00fcgyfeleinket a megfelel\u0151 \u00fczleti- \u00e9s kommunik\u00e1ci\u00f3s strat\u00e9gia kialak\u00edt\u00e1s\u00e1ban. Sz\u00e9les k\u00f6r\u0171 piacorient\u00e1lt kutat\u00e1sokkal seg\u00edtj\u00fck az \u00fczleti \u00e9s im\u00e1zser\u0151s\u00edt\u0151 kommunik\u00e1ci\u00f3s aktivit\u00e1sok h\u00e1tter\u00e9nek kialak\u00edt\u00e1s\u00e1t. Az \u00e9rt\u00e9kes\u00edt\u00e9st el\u0151seg\u00edt\u0151, r\u00f6vidt\u00e1v\u00fa kommunik\u00e1ci\u00f3s megold\u00e1sokt\u00f3l eg\u00e9szen a sok\u00e9ves, ipar\u00e1gi szint\u0171, hazai \u00e9s nemzetk\u00f6zi trendekig elemezz\u00fck c\u00e9ge hazai \u00e9s nemzetk\u00f6zi k\u00f6rnyezet\u00e9t, hogy maxim\u00e1lis alaposs\u00e1ggal, tudatoss\u00e1ggal, tervezhet\u0151s\u00e9ggel haszn\u00e1lja ki m\u00e1rkakommunik\u00e1ci\u00f3s \u00e9s \u00fczleti lehet\u0151s\u00e9geit.<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”33″ overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Tan\u00e1csad\u00e1s<\/span><\/strong><\/h2>\n

A c\u00e9g \u00fczlet\u00adfej\u00adlesz\u00adt\u00e9si ter\u00adv\u00e9\u00adhez iga\u00adzodva meg\u00advizs\u00adg\u00e1l\u00adjuk annak arcu\u00adlati kom\u00admu\u00adni\u00adk\u00e1\u00adci\u00f3s ele\u00admeit, kom\u00admu\u00adni\u00adk\u00e1\u00adci\u00f3s fel\u00fc\u00adle\u00adteit \u00e9s azok tar\u00adtal\u00adma\u00adi\u00adnak hat\u00e9\u00adkony\u00ads\u00e1\u00adg\u00e1t \u00e9s hite\u00adles\u00ads\u00e9\u00adg\u00e9t. Tan\u00e1cs\u00adad\u00f3i anya\u00adgok\u00adban fogal\u00admaz\u00adzuk meg a jelen\u00adlegi kom\u00admu\u00adni\u00adk\u00e1\u00adci\u00f3 gyen\u00adge\u00ads\u00e9\u00adgeit \u00e9s er\u0151s\u00ads\u00e9\u00adgeit, illetve javas\u00adla\u00adtot tesz\u00fcnk a fenn\u00adtart\u00adhat\u00f3, hat\u00e9\u00adkony kom\u00admu\u00adni\u00adk\u00e1\u00adci\u00f3 meg\u00adva\u00adl\u00f3\u00ads\u00ed\u00adt\u00e1\u00ads\u00e1ra. Sz\u00fck\u00ads\u00e9g ese\u00adt\u00e9n stra\u00adt\u00e9\u00adgiai kam\u00adp\u00e1ny\u00adter\u00adve\u00adket is k\u00e9sz\u00ed\u00adt\u00fcnk a meg\u00adfe\u00adlel\u0151 c\u00e9l\u00adcso\u00adpor\u00adtok ir\u00e1\u00adny\u00e1ba mutat\u00f3 sales- \u00e9s im\u00e1zs\u00adkom\u00admu\u00adni\u00adk\u00e1\u00adci\u00ad\u00f3\u00adhoz. Tan\u00e1cs\u00adad\u00f3i mun\u00adk\u00e1n\u00adkat ig\u00e9ny sze\u00adrinti r\u00f6vi\u00addebb id\u0151\u00adszak\u00adban kon\u00adcent\u00adr\u00e1l\u00adtan vagy foly\u00adto\u00adnos ren\u00addel\u00adke\u00adz\u00e9sre \u00e1ll\u00e1s\u00adsal v\u00e9gezz\u00fck.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Kommunik\u00e1ci\u00f3s strat\u00e9gia\u00e9p\u00edt\u00e9s<\/b><\/span><\/h2>\n

T\u00f6bb\u00adl\u00e9pcs\u0151s egyez\u00adte\u00adt\u00e9s sor\u00e1n, m\u00e9lyrehat\u00f3 szer\u00adve\u00adzeti \u00e1tvi\u00adl\u00e1\u00adg\u00ed\u00adt\u00e1s \u00e9s \u00e1tfog\u00f3 ver\u00adseny\u00adt\u00e1rselem\u00adz\u00e9s ut\u00e1n \u00f6ssze\u00adkap\u00adcsol\u00adjuk a kom\u00admu\u00adni\u00adk\u00e1\u00adci\u00f3s c\u00e9l\u00adkit\u0171\u00adz\u00e9\u00adse\u00adket szer\u00adve\u00adzete stra\u00adt\u00e9\u00adgiai c\u00e9l\u00adja\u00adi\u00adval. Ig\u00e9ny sze\u00adrint elk\u00e9\u00adsz\u00edt\u00adj\u00fck szer\u00adve\u00adzete bels\u0151 kom\u00admu\u00adni\u00adk\u00e1\u00adci\u00f3s rend\u00adsze\u00adr\u00e9\u00adnek fel\u00adt\u00e9r\u00adk\u00e9\u00adpe\u00adz\u00e9\u00ads\u00e9t, hogy a c\u00e9get meg\u00adha\u00adt\u00e1\u00adroz\u00f3 leg\u00adfon\u00adto\u00adsabb \u00fcze\u00adne\u00adtek a szer\u00adve\u00adzet min\u00adden szint\u00adj\u00e9n tudatosuljanak.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”4493″ bg_position=”center center” bg_repeat=”no-repeat” parallax_bg=”true” parallax_bg_speed=”slow” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”155″ bottom_padding=”155″ overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”4503″ alignment=”center” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”44″ overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Marketingkutat\u00e1s \u00e9s versenyt\u00e1rselemz\u00e9s<\/span><\/strong><\/h2>\n

C\u00e9ge hazai \u00e9s nem\u00adzet\u00adk\u00f6zi \u00fczleti sike\u00adr\u00e9\u00adnek alapja a v\u00e1l\u00adlal\u00adko\u00adz\u00e1\u00ads\u00e1t k\u00f6r\u00fcl\u00advev\u0151 piac ala\u00adpos, k\u00f6r\u00fcl\u00adte\u00adkint\u0151 isme\u00adrete, annak sta\u00adti\u00adkus \u00e9s v\u00e1l\u00adtoz\u00f3 adott\u00ads\u00e1\u00adga\u00adi\u00adval egy\u00fctt. Er\u0151s\u00ads\u00e9\u00adgei \u00e9s gyen\u00adge\u00ads\u00e9\u00adgei, vesz\u00e9\u00adlyei \u00e9s lehet\u0151\u00ads\u00e9\u00adgei mel\u00adlett part\u00adne\u00adreit, ver\u00adseny\u00adt\u00e1r\u00adsait \u00e9s poli\u00adti\u00adkai, t\u00e1r\u00adsa\u00addalmi k\u00f6ze\u00adg\u00e9t is ala\u00adpos elem\u00adz\u00e9s al\u00e1 vetj\u00fck.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Marketing strat\u00e9giaalkot\u00e1s<\/span><\/strong><\/h2>\n

A mar\u00adke\u00adting\u00adku\u00adta\u00adt\u00e1s a klasszikus ATL \u00e9s BTL, valamint online csa\u00adtor\u00adn\u00e1k fel\u00adt\u00e1\u00adr\u00e1\u00ads\u00e1\u00adval seg\u00edt\u00adhet a m\u00e1r el\u00e9rt piaci poz\u00ed\u00adci\u00f3 meg\u00adtar\u00adt\u00e1\u00ads\u00e1\u00adban, tov\u00e1bb\u00e1 alap\u00advet\u0151 seg\u00edt\u00ads\u00e9\u00adget ny\u00fajt a n\u00f6ve\u00adke\u00add\u00e9s, \u00fczlet\u00adfej\u00adlesz\u00adt\u00e9s lehet\u00ads\u00e9\u00adges hazai \u00e9s nem\u00adzet\u00adk\u00f6zi ir\u00e1\u00adnya\u00adi\u00adnak kijel\u00f6l\u00e9s\u00e9ben.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Trendkutat\u00e1s k\u00e9sz\u00edt\u00e9se<\/span><\/strong><\/h2>\n

Ipar\u00e1gi elemz\u00e9seket k\u00e9sz\u00edt\u00fcnk, hogy felt\u00e9rk\u00e9pezz\u00fck a szervezete sz\u00e1m\u00e1ra is relev\u00e1ns trendeket, a j\u00f6v\u0151ben v\u00e1rhat\u00f3an meghat\u00e1roz\u00f3 ir\u00e1nyvonalakat, alternat\u00edv\u00e1kat. Az elk\u00e9sz\u00fcl\u0151 elemz\u00e9sek seg\u00edts\u00e9g\u00e9vel lehet\u0151v\u00e9 v\u00e1lik a felk\u00e9sz\u00fcl\u00e9s az ipar\u00e1g v\u00e1ltoz\u00e1saira, a rugalmas strat\u00e9giakezel\u00e9s \u00e9s a fenntarthat\u00f3 \u00fczleti \u00e9s kommunik\u00e1ci\u00f3s tev\u00e9kenys\u00e9g folytat\u00e1sa. B\u0151vebben a Trend- \u00e9s j\u00f6v\u0151kutat\u00e1sr\u00f3l<\/a>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Kreat\u00edv tan\u00e1csad\u00e1s<\/b><\/strong><\/span><\/h2>\n

Ig\u00e9ny ese\u00adt\u00e9n kreat\u00edv tan\u00e1cs\u00adad\u00e1s\u00adsal is seg\u00edt\u00adj\u00fck \u00fcgyfeleinket, hogy a m\u00e1rkaarculat, marketing anyagok, im\u00e1zsfot\u00f3k, rekl\u00e1mfilmek \u00e9s egy\u00e9b vizu\u00e1lis kommunik\u00e1ci\u00f3s eszk\u00f6z\u00f6k hat\u00e9\u00adko\u00adnyan szol\u00adg\u00e1l\u00adj\u00e1k ki a m\u00e1r\u00adka\u00adkom\u00admu\u00adni\u00adk\u00e1\u00adci\u00f3s c\u00e9lo\u00adkat, hoz\u00adz\u00e1\u00adj\u00e1\u00adrul\u00adva a PR-munka sike\u00adres\u00ads\u00e9\u00adg\u00e9\u00adhez, al\u00e1\u00adt\u00e1\u00admasztva \u00e9s hite\u00adle\u00ads\u00edtve az \u00fcgy\u00adf\u00e9l \u00e1ltal k\u00f6z\u00f6lni k\u00edv\u00e1nt \u00fcze\u00adne\u00adte\u00adket, \u00e9rt\u00e9keket.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”4498″ bg_position=”center bottom” bg_repeat=”no-repeat” parallax_bg=”true” parallax_bg_speed=”slow” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”255″ bottom_padding=”255″ overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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