Canada-based Arius Technology has developed a unique 3D art scanning and printing technology at the global level. It enables creating almost identical reproductions on highly valuable artworks. Arius’ pioneering methods can be used for art history research and painting conservation purposes alike, thanks to which Arius cooperates with globally significant entities such as the National Gallery of Canada.
MITTE was responsible for building up their contemporary art brand, founded upon Arius technology and targeting the international art market: we supported the new brand through market research, communications strategy creation and brand management.
- Brand elements
- Brand management
- Communication strategy
- Industry-specific analysis