Játéksziget Toy Chain Store CSR Campaign

The objective of the Játéksziget Toy Chain Store fundraising campaign to collect gifts for children living without parental care or with chronic diseases for Children’s day. After being collected in Játéksziget stores during the campaign, gifts were distributed to the children through the health organisations and foundations cooperating in the campaign. The campaign was entirely conducted by MITTE; our company’s tasks included planning, recruitment of foundations, event communication, organisation of television and radio appearances, supporting the management of social media platforms, organisation of press conferences as well as the required creative tasks.