Integrált kampányunk során a Hotel Botrytist prémium kategóriás boutique hotelként pozícionáltuk. Üzeneteinkben a mádi élményturizmus egyik legújabb, széles igényeket kielégítő szállóhelyeként emeltük ki, több mint 1,5 millió fős célközönséget elérve sajtómegjelenéseinkkkel
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