The Aegon Group has nearly 24 thousend employees worldwide, has approximately 30 million customers, and puts 175 years of experience at the service of its customers every day, offering reliable solutions to their financial needs at any stage of life. Aegon Hungary General Insurance Co. Is one of the largest insurance companies in Hungary with a long history, and a key player in the Hungarian insurance market.
For the first time, Aegon Hungary has asked an external agency for a sales campaign for its existing customers. MITTE has launched Aegon’s 2020 Women’s Day Upsell Campaign, which aimed to address existing female customers on health and safety with a special offer for them. The campaign was based on a unique landing page that was both visually and textually aligned with the spirit of Women’s Day and drew ladies ’attention to the importance and benefits of insurance supplements. Product promotion letters sent to customers have successfully driven those interested in supplementary insurance to the site.
- Building a sales process
- Campaign strategy
- Copywriting and design of eDMs
- Landing page
- Tactical schedule for running an email marketing campaign
